By Christina Holtz-Bacha, Ralph Negrine, Paolo Mancini, Stylianos Papathanassopoulos
Lengthy earlier than a political candidate opens his mouth to talk in public, his phrases were filtered via a group of public relations experts, communications experts, and crusade assistants. while did politicians’ speeches cease being their very own? And who're those specialist communicators who fine-tune messages to fit the calls for of electoral method? within the Professionalization of Political communique, popular members discover the impression of such consciously manipulated discourse on ecu politics; the ensuing quantity is key for somebody attracted to the altering political dialect.
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Additional resources for The Professionalisation of Political Communication (IB-Changing Media, Changing Europe)
Example text
Louis Harris predicted in 1963: As we develop pollsters who better understand the mechanics, language and Gestalt of politics, and as we develop candidates who are better informed about polls and social science research, inevitably the mating of the two professions will become more frequent and relations will be closer (1963, pp. 6–7). Professionalisation – as better campaigning, as a different model of campaigning and as a response to new technologies The idea of the professionalisation of political communication is very often used to signify a host of changes in organisation, practices and thinking that lead to a more ‘professional’ and so less amateurish set of practices.
All of this happens because of the belief that the change will create a better organisation (and one that also reflects the new leader’s views on what that should be like and its likelihood of success). g. television, the internet) or the use of experts per se. It comes about because they believe that by reforming themselves they will improve their chances of persuading and mobilising voters, for example. It is this larger question that needs to be addressed and one can address this by coming to the topic from writings on the development of political parties (or the governmental apparatus), rather than from writings on communication, and specifically electoral communication, per se.
Xiii). The election victory of New Labour in 1997 triggered off an enormous amount of interest in its election campaign and in the roles played by its advisers. And, as more and more information began to seep out about its organisation for the election, it became clear that there was a story to tell: a story about levels of preparedness and organisation apparently not seen before, about a centralisation and control of activities that was unheard of, about a general orientation to the election that displayed a very sophisticated understanding of what needed to be done to win.