By Robert L. Heath, Elizabeth L. Toth, Damion Waymer
This quantity illustrates the appliance of rhetorical concept and important views to give an explanation for public family practices. It presents a scientific and coherent assertion of the the most important guidance and philosophical underpinnings of public family members. Rhetorical and demanding methods to Public kinfolk II addresses the rhetorical/critical tradition’s contribution to the definition of public family and PR perform; explores the function of PR in growing shared that means in aid of exposure and promotional organizational efforts; considers the tradition's contributions to hazard, challenge, and concerns dimensions of public family members; and highlights ethics, personality, and accountable advocacy. It makes use of a rhetorical lens to supply practitioners with a feeling of ways their PR campaigns make contributions to the organizational final analysis.
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Additional resources for Rhetorical and Critical Approaches to Public Relations II, 2nd Edition (Routledge Communication Series)
Sample text
Any truly ethical public relations practitioner (especially those informed on the principles of rhetoric) realize that each statement must be carefully made and soundly supported because it can and likely will encounter counterstatement. To serve society, and help people make enlightened choices, it must be able to stand in the face of resistance, doubt, and challenge. ” Where there is choice, where choice is required by various circumstances, and people are free to make such choice, that is the realm of rhetoric.
P. 21) He added, “Big companies, if they are properly managed, have a keen sense of public responsibility. They guide their policies in keeping with the public interest and make sure that each of their plants is a good neighbor in its respective community” (p. 39). Hill’s position squares with the advice offered by Quintilian and captures the richness of the rhetorical tradition as the rationale for the responsible practice of public relations. Seeing the need for management to learn from the variety of positions being advocated by various voices, Hill (1958) observed, “Good corporate public THE RHETORICAL TRADITION 19 relations depend, first, upon sound policies truly in the public interest and second, upon clear and effective communication, explanation, and interpretation of policies and facts to the public” (p.
Meaning is the constitutive and attributive interpretations one person makes of the statements and actions of another. Practitioners are in the message and meaning business. For this reason, public relations theory and professional best practices require a solid understanding of messages and the meaning they can create—as well as how they can fail to adequately address rhetorical problems confronted by their employers, clients, and others in society. The rhetorical heritage provides an evolving body of strategic and critical insights to help practitioners be effective and ethical as they participate in the process by which society creates meaning—or meaning is created in society.