By Subhasis Ray, S. Siva Raju
This ebook is a compilation of company Social accountability (CSR) concept and practices, with distinct connection with the Indian context. during the last few many years, that have obvious the onset of globalization, emergence of the commercial zone and an elevated specialise in neighborhood improvement, a lot realization has been considering the position of organizations in the direction of constructing these societies the place their operations are dependent. The advent and evolution of CSR theories and perform within the constructed nations has given CSR theorists and practitioners the suggestions to properly position and enforce CSR projects to aid improve their function within the constructed societies. even if, whereas abundant literature exists on such CSR practices, little has been performed to help the improvement of CSR in constructing nations. characterised by way of ordinary monetary, political and social settings, the constructing international wanted its personal blueprint for the way CSR works and the way it may top prevail. the necessity for doing is principally pertinent to a rustic like India, that is almost immediately at a really the most important threshold, economically, politically and socially. Given the necessity to contextualize CSR thought and perform to the constructing context, numerous CSR theories and practices were explored during this booklet, on the way to offer readers with an intensive realizing of CSR and its winning implementation.
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Extra resources for Implementing Corporate Social Responsibility: Indian Perspectives
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It harnesses the empowering force and scalability of information technology to provide farmers with a range of information and services. Designed to enable collective bargaining and enhance their transaction power, e-Chaupal was the much needed and easily adoptable tool farmers had been waiting for. By providing them with farming know-how and services, timely and relevant weather information, transparent price discovery and access to wider markets, e-Chaupal enabled economic capacity to proliferate at the base of the rural economy.
Zakocs and Guckenburg (2007) note that while individuals may assess problems and propose solutions, networks can foster trust and collaboration, and organizations execute the recommended strategies. Foster-Fishman et al. (2001) emphasize on relational capacity, apart from organizational capacity, to play an important role in fostering collaborative capacity development. Relational capacity includes items such as a shared vision, a cohesive and trusting working climate, and a culture that promotes internal power-sharing, inclusiveness and regular interactions among diverse stakeholders (ibid).
Corporations have the expertise, strategic thinking capabilities, manpower and money financial resources to facilitate extensive social change. com, undated). A common perception about CSR is that its starts and ends with community service and that, if a business undertakes community development works, its responsibility CSR obligations are fully met. This is a wrong interpretation of the CSR. CSR encompasses the entire gamut of activities that are involved in the management of a business. Starting from stakeholder engagement and management, it covers relationships with the supply chain, consumer and customer relations, labour relations, corporate governance, Human Resources (HR), environment, etc (Pramar 2012).