By Yunxia Zhu
This booklet explores powerful written conversation throughout cultures either theoretically and virtually. particularly it conceptualizes cross-cultural style examine and compares English and chinese language enterprise writing accrued from Australia, New Zealand and China. it's also a kind of encouraged by means of contrastive rhetoric yet has contributed innovatively and uniquely by way of incorporating learn findings from style research, specifically, the sociocognitive style viewpoint into this cross-cultural study.
On the single hand, the activity represents an in-depth theoretical exploration by means of contemplating not just discourse group and cognitive structuring, but in addition the deep semantics of style and intertextuality, whereas broadening style research by way of integrating insights from cross-cultural communique in addition to the chinese language views. nonetheless, the publication additionally addresses pragmatic matters. As a specific function, it solicits expert participants’ intercultural viewpoints; therefore confirming the shared social "stock of information" hired within the culturally outlined writing conventions.
Last yet no longer least, this booklet explores the consequences for style schooling and coaching, and develops a suitable version for cross-cultural style studying, which inspires studying via valid peripheral participation and intercultural studying in enterprise organisations.
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Extra info for Written Communication Across Cultures: A Sociocognitive Perspective on Business Genres
Example text
13) such partitioning could be a duo: “A speech has two parts. ” We can thus see that ethos, pathos and logos do not enjoy an identical level of priority; Aristotle places major importance on logos in persuasion, treating pathos only as secondary to the logical presentation of an argument. Logos remains a focus of attention in rhetoric and composition writing but pathos and ethos much less heeded. This has drawn researchers’ attention, and this over-emphasis on logos is seen as inadequate. For example, Kinneavy (1971) points out this weakness in composition study and tries to promote research in other areas besides argumentation and structural development, and proposes discourse types based on a holistic view of classical rhetoric.
Communication across cultures to an individual’s need for autonomy, with which s/he is free from imposition. What is more relevant is the negative face involving imposition. Many actions we do with words, such as requests and orders, are potential face-threatening acts (Brown & Levinson 1987). The addresser is thus often confronted with negative face and has to address it by applying Leech’s (1983) principles, in which indirectness is the dominant strategy to gain politeness. Face values will be further discussed in the next section.
Adequate caution will be exercised in applying them to my analysis and comparison. In particular, I will try to apply these dimensions in relation to the specific social, historical and linguistic contexts in order to avoid any possible over-generalisations. 9 (17) Chapter 2. Communication across cultures Guanxi and intercultural business communication As a particular research area, intercultural business communication applies intercultural theories to business contexts. For example, guanxi or “connections” or “relationship building” is an important concept to depict the connectedness within a discourse community and is essential for doing business in China.