The White House Speaks: Presidential Leadership as by Craig A. Smith, Kathy B. Smith

By Craig A. Smith, Kathy B. Smith

This paintings treats presidential management as persuasive verbal exchange. the most important theories of presidential management present in the literature identify the significant function of persuasion, and introduce the interpretive structures method of political communique as a theoretical framework for the examine of presidential management as persuasion. Case experiences research fresh presidents' use of public persuasion to accomplish their management features. specific awareness is dedicated to coalitional constraints on presidential pardoning rhetoric, presidential management throughout the politics of department, the political importance of conflicting political narratives, the sermonic nature of a lot 20th-century presidential discourse, the problems inherent in persuading the general public to make sacrifices, and the hazards of depending too seriously on public rhetoric. The concluding bankruptcy considers the rhetoric that contributed to the dying of the Bush presidency, the election of invoice Clinton, and the demanding situations dealing with the Clinton presidency.

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Hart's data suggested that presidents, upon inauguration, begin to employ language that is both more concrete and more cautious. Apparently sobered by the powers and responsibilities of the office, they largely abandon the histrionic bravado of bold abstractions appropriate for political candidates. They are less belligerent and dogmatic than social activists; more abstract than corporate executives, but less so than religious leaders. Hart also demonstrated some of the ways that presidential language changes over time.

By pretending to support a tariff bill, Roosevelt created a bargaining chip that he could trade for some Republican votes for the railroad regulation bill that was important to him. Additionally, he used the "bully pulpit" of the presidency to reassure those distressed by the bill that it was PRESIDENTIAL LEADERSHIP AS PERSUASION 15 less radical than they supposed. In both ways Theodore Roosevelt took unusual rhetorical steps in the direction of policy making. But even as he was adopting a new form of leadership, Roosevelt grounded his actions in traditional principles.

112) Lowi's conception of a coalition was far more restrictive than that of either Seligman and Covington or Kernell. As a result, Lowi saw presidents elected on the basis of personal popularity and personal promises that they could neither sustain nor fulfill. " The national government of the late twentieth century is now president-centered. Presidential centrality spurs presidents to encourage public hopes and expectations with initiatives that divide the very constituencies needed for success; short of success, presidents turn to public relations techniques to create the appearance of success.

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