The Taylorized Beauty of the Mechanical: Scientific by Mauro F. Guillén

By Mauro F. Guillén

The dream of medical administration was once a rationalized computing device global the place existence might technique the perfection of an meeting line. yet due to the fact its early twentieth-century height this dream has come to appear a dehumanizing nightmare. Henry Ford's meeting traces grew to become out 1 / 4 of one million autos in 1914, yet them all have been black. Forgotten has been the exceptional new aesthetic attractiveness as soon as obvious within the principles of Ford and clinical administration pioneer Frederick Winslow Taylor. within the Taylorized fantastic thing about the Mechanical, Mauro Guill?n recovers this heritage and retells the tale of the emergence of modernist structure as a romance with the tips of medical management--one that completely reshaped the occupation of structure. Modernist architecture's pioneers, Guill?n exhibits, present in clinical administration the promise of a brand new, sensible, machine-like--and beautiful--architecture, and the possibility of a brand new position for the architect as technical specialist and social reformer. Taylor and Ford had a sign effect on Bauhaus founder Walter Gropius and on Le Corbusier and his in the direction of a brand new structure, an important manifesto of modernist structure. Architects have been so enamored with the tips of clinical administration that they followed them even if there has been no practical virtue to take action. no longer a conventional architectural background yet quite a sociological research of the career of structure in the course of its early modernist interval, The Taylorized great thing about the Mechanical offers a brand new knowing of the measure to which modernist structure emerged from a practice of engineering and commercial administration.

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Additional resources for The Taylorized Beauty of the Mechanical: Scientific Management and the Rise of Modernist Architecture (Princeton Studies in Cultural Sociology)

Sample text

Monotony is not to be feared as long as the basic demand is met that only the structural elements are standardized while the contours of the building so built will vary. Well-manufactured materials and clear, simple design of these mass-produced elements will guarantee the unified “beauty” of the resulting buildings. ” As a source of aesthetic inspiration, the machine was a “factor of economy, which makes for selection,” thus promoting good taste by overcoming the eclecticism of the traditional architectural styles (Le Corbusier [1923] 1986, 1, 4, 19, 95; capitals in original).

Formal knowledge bases: Engineering, psychology, ergonomics, physiology. Architecture as a technical as well as artistic endeavor. B. Ideological features 1. Rationality assumptions: All actors can behave rationally. Belief in rationality and planning. 2. Predominant conditions: Technical. Belief in technocracy. 3. View of industrial conflict: Avoidable; increased surplus benefits workers, managers, and society at large. Technocratic elites (including artists) can help solve social and industrial problems.

Need to centralize design activities and to control the production process. 7. Organization of the process of work: Work simplification, mechanization, assembly-line work. ” 8. Preferred rewards: Piecework wages, bonuses. Need to motivate and economize on labor. D. Evoked imagery 1. Order, system, objectivity, machinery, mass production. Regularity, continuity, speed, technology, mass production, machine aesthetic. Source: Adapted and expanded from Guillén 1994, 1997. comparison of the ideological and technical coincidences between the two groups.

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