The Nature of Theory and Research in Social Psychology by Clyde Hendrick

By Clyde Hendrick

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14) have indicated, having subjects jn the severe initiation condition recite obscene words may have created greater embarrassment. The reduction of embarrassment at the end of the recitation may have enhanced attraction toward the group. Or it may have been that relief at passing a difficult test created greater attraction. Another possibility is that reciting the obscene words created sexual arousal in the subjects, again leading to more favorable attraction ratings. Each of these possibilities is an alternative explanation for the obtained results.

Schematic representation of the Aronson-Mills experiment. meanings of a set of experimental operations. Essentially, this notion means that the operations may have varied one or more conceptual independent variables other than the intended one. Some of these consequences are listed in the bottom panel of the figure. As Aronson and Carlsmith (1968, p. 14) have indicated, having subjects jn the severe initiation condition recite obscene words may have created greater embarrassment. The reduction of embarrassment at the end of the recitation may have enhanced attraction toward the group.

The computational procedures differ somewhat, and the format of the summary tables differs slightly, as well. For example, there may be not one but several error Statistical Analysis of Research Data 49 terms in a repeated measures analysis. However, this should not cause any particular problem. The logic remains the same: the significance of a main effect or interaction is tested by comparing the mean squares for those effects against the correct mean square for error. In each such comparison the resulting F-ratio and its significance is interpreted in exactly the same manner as previously indicated.

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