The Future of the Telecommunications Industry: Forecasting by David G. Loomis (auth.), David G. Loomis, Lester D. Taylor

By David G. Loomis (auth.), David G. Loomis, Lester D. Taylor (eds.)

The goal of this publication, Future of the Telecommunications undefined: Forecasting and insist Analysis, is to explain prime examine within the quarter of empirical telecommunications call for research and forecasting within the mild of great marketplace and regulatory alterations. Its goal is to coach the reader approximately how conventional analytic ideas can be utilized to evaluate new telecommunications items and the way new analytic concepts can greater deal with latest items. The study awarded makes a speciality of new items similar to web entry and extra traces and new recommendations resembling threat modeling, adaptive forecasting and neural networks.
The scope of this quantity comprises new telecommunications items, new analytical ideas, and a evaluate of marketplace alterations within the US and different nations. essentially the most serious questions dealing with the are addressed the following, akin to the influence of pageant, consumer churn, cost re-balancing, and early evaluation of latest items. The examine incorporates a number of diverse nations, items and analytic tools.

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THE FUTURE OF THE TELECOMMUNICATIONS INDUSTRY: FORECASTING AND DEMAND ANALYSIS SEGMENTATION ANALYSIS Boomer Boomerangs 17% They're Back 19% Coastal Professionals 31% Figure 1. 4 Typically, they have graduated from college, and are employed as professionals and executives. This segment is disproportionately spread over the Middle Atlantic, South Atlantic and Pacific regions. Segment 2: "Boomer Boomerangs" This segment is comprised disproportionately of individuals who are age 18 to 34, earn less than $50,000, and are divorced or single renters with one to two household members.

MODELING THE DEMAND FOR INTERNET ACCESS An obvious analogy to pursue in approaching the demand for Internet access is the demand for basic telephone service. While there are a number of similarities between telephone and Internet access, there are also important differences. For both, there is (at least in principle) a distinction between access and usage. For usage to be possible, access is required. Yet the demand for access depends (primarily) upon the benefits derived from usage. In modeling the demand for telephone access, this distinction is taken into account through a two-stage procedure in which usage is modeled (as a function of income, price, and other relevant variables) conditional upon access.

8 We also know some profiles of Internet users. 9 However, we are still far from understanding the 'drivers' in this market. , as well as for pricing and target marketing. How much of the current growth of the Internet is due to non-price factors? How much of the overall growth is price-sensitive (as opposed to being driven by income and the subscriber and usage externalities)? And, of course, what is the price elasticity for Internet access? In studies of the demand for local telephone usage and access, the price variable used could be a flat-rate price with no per-call usage charges, it could be a flat-rate price plan with a measured option, or it could be a measured-rate calling plan.

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