Public and Professional Writing: Ethics, Imagination and by Anne Surma

By Anne Surma

This publication bargains whatever rather new--an complex textbook that considers expert writing as a negotiated approach among author and reader. Arguing that ethics, mind's eye and rhetoric are essential to expert writing, the publication encourages scholars to appear seriously at quite a few writing practices in a variety of contexts. A textbook for complicated undergraduates and postgraduates in linguistics, communique, journalism and media studies.

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Extra info for Public and Professional Writing: Ethics, Imagination and Rhetoric

Example text

In such an exchange ‘they’ aren’t reducible to ‘us’, our intentions, words and meanings aren’t necessarily shared, and others (not only our primary readers) have the right to write too. 2 The Struggle to Relate: Writers and Readers of Corporate and Public Documents Introduction This chapter explores the complexities involved in the processes of writing public and professional texts, and also examines the material, political and even emotional effects of reading them. 1 I contend that this is the only reliable and viable position from which ethical relationships between writers and readers may be established and productively extended.

I am convinced that, as professional writers, we are more likely to be committed to and more able to make sense of (or attribute value to) our corporate, institutional, public or political selves when we can develop and sustain a sense of agency in our roles as writers, when we feel we have actively contributed to our written texts’ potential for interpretation and use. By extension, if our readers find our texts alienating it is likely to be because we have not considered their significance as interpreters – their respective and different potential for agency, for becoming ‘conversation partner[s]’ through texts we have produced.

By extension, if our readers find our texts alienating it is likely to be because we have not considered their significance as interpreters – their respective and different potential for agency, for becoming ‘conversation partner[s]’ through texts we have produced. Imagination, rhetoric, ethics I have mentioned that professional writing is concerned with the activity of negotiating meanings. The verb ‘to negotiate’, originally from the Latin, negotiari, to do business, to trade, is apposite here, since professional writing inevitably involves (directly or indirectly) some kind of business transaction: it involves issues of the economy, of power, of social interaction and of interpersonal and public relations.

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