Management Tools 2011 - An Executive's Guide by Bain & Co.

By Bain & Co.

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Methodology Typically, senior managers will write the company’s overall Mission and Vision Statements. Other managers at different levels may write statements for their particular divisions or business units. The development process requires managers to: • Clearly identify the corporate culture, values, strategy and view of the future by interviewing employees, suppliers and customers; • Address the commitment the firm has to its key stakeholders, including customers, employees, shareholders and communities; • Ensure that the objectives are measurable, the approach is actionable and the vision is achievable; • Communicate the message in clear, simple and precise language; • Develop buy-in and support throughout the organization.

Optimize, April 2003, pp. 32–42. Dixon, Matthew, Karen Freeman, and Nicholas Toman. ” Harvard Business Review, July/August 2010, pp. 116–122. Humby, Clive, Terry Hunt, and Tim Phillips. Scoring Points: How Tesco Continues to Win Customer Loyalty, 2d ed. Kogan Page, 2008. , J. Andrew Peterson, and Robert P. Leone. ” Harvard Business Review, October 2007, pp. 139–146. Owen, Richard, and Laura L. Brooks. Answering the Ultimate Question: How Net Promoter Can Transform Your Business. Jossey-Bass, 2008.

Harvard Business School Press, 2006. Reinartz, Werner, and V. Kumar. ” Harvard Business Review, July 2002, pp. 4–12. 47 Scenario and Contingency Planning Related topics Description Methodology • • • • • Crisis Management Disaster Recovery Groupthink Real-Options Analysis Simulation Models Scenario Planning allows executives to explore and prepare for several alternative futures. It examines the outcomes a company might expect under a variety of operating strategies and economic conditions. Contingency Planning assesses what effect sudden market changes or business disruptions might have on a company and devises strategies to deal with them.

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