By William A. Cohen Ph.D.
A handbook that exhibits the way to commence a consulting perform and construct it effectively in minimum time and with little possibility of funding or assets. This 3rd version has new chapters on how you can do potent examine and utilizing the web to discover a large number of industrial possibilities.
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Extra info for How to Make It Big as a Consultant
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Most such advertisements use the AIDA formula—attention, interest, desire, and action. A dramatic headline is used to attract people’s attention. Their interest is immediately aroused in the lead-in paragraphs through the statement of specific benefit. Additional benefits are stated and talked about until their desire to respond to the ad is at a peak. At this point, the ad calls on them to respond at once by taking specific action. Figure 2-2 shows an example of an effective direct response ad.
Look for five to ten great accomplishments and then pick the most important. If you are a new consultant, you might consider what you did while working for someone else. It really doesn’t matter whether these accomplishments were achieved for a client or a boss or even while working for no pay in a volunteer organization. What is critical is that good results came about due to your work. Finally, craft your attention getter. Keep reworking the paragraph to minimize the number and complexity of words and maximize the dramatic effect.
You may not actually need that much, but it’s safer than expecting to spend most of your time on work billed to your clients and then finding that you have grossly overestimated your first year’s sales. How Do People Become Consultants? Individuals get into consulting in many strange ways, and no two stories are exactly alike. You may be interested in hearing how some consultants got their start. Howard L. D. student at the same time he was teaching and serving as department head at California State University at Northridge.