Brand Packaging November 2011 by Pauline Hammerbeck

By Pauline Hammerbeck

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THE BOTTOM LINE: Redesigned FRS packaging began rolling out in January 2011 and was pivotal in realizing Pepsi distribution. The brand is now experiencing national success, with many stores reporting year-over-year sales growth. Since the new packaging launch and the Pepsi distribution deal, FRS is now found in more areas of grocery and drug stores and specialty retailers. ” BP With real science behind its 2004 debut, FRS earned the trust of pinnacle athletes like Tim Tebow and Lance Armstrong.

Back Cover Ken Miller Group .............................................................................................. 21 Swerve ............................................................................................................... 5 This index is for the convenience of our readers. Every care is taken to make it accurate. BRANDPACKAGING assumes no responsibility for errors or omissions. com 155 Pfingsten Road, Suite 205 Deerfield, IL 60015 PRINT & INTERNET ADVERTISING GROUP PUBLISHER WHERE DESIGN AND STRATEGY MEET BNP Media 155 Pfingsten Rd.

Com Phone: (248) 244-8264 Fax: (248) 283-6528 SENIOR DEVELOPMENT MANAGER Senna M. com (248) 244-6499 NOV11 Fly nonstop from idea to market. Industrial design, consumer research, and prototyping, to manufacturing and validation—all from one company. Ideas move faster. Inspiration flows from one process to the next. Teams are aligned and working toward one goal. The result is better products made faster than ever before. com integrated solutions in plastics integrated industrial design ® ) | . $ 5 F O O D 3 4 & 2 ) !

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